With respect to the purchase decision process, prospect's are most interested in:
A) Features that produce benefits addressing their buying motives
B) All features and benefits of a particular product
C) Only the features and benefits they are familiar with
D) Only the features and benefits others have talked about
E) All of the above

Question

Quizplus · Accepted Answer

Prospects are most interested in features that produce benefits addressing their buying motives. It means customers focus on features that are relevant to their needs and wants. They want to know how the product can solve their problem and fulfill their desires. Therefore, it's crucial for salespeople to understand the prospect's motives and address them accordingly.

With Respect to the Purchase Decision Process, Prospect's Are Most