The most important factors driving the customer's purchase decision process are referred to as buying motives.
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Q56: During a canned sales presentation the salesperson
Q57: What should salespeople do once they've made
Q58: Chris wants to improve the chances of
Q59: Chris wants to improve the chances of
Q60: Requesting an appointment (i.e., sales call) with
Q62: Salespeople should propose and agenda for the
Q63: When making a customer value proposition, it's
Q64: "I am looking for ways to improve
Q65: The only objective that should be included
Q66: Customer value propositions should be specific with
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