LaToya is a salesperson for XYZ Co. and is preparing to make a sales call. She should plan to use a check-back type of question after she has ____.
A) Gone through a specific feature-benefit sequence
B) Made an introduction
C) Responded to an objection
D) Both A and C are correct
E) None of the above are correct

Question

Quizplus · Accepted Answer

A check-back question is used to confirm whether the customer or prospect has understood and is interested in a specific feature or benefit or whether an objection has been resolved. Therefore, LaToya should use a check-back question after she has gone through a specific feature-benefit sequence or responded to an objection. Both options A and C are correct.

LaToya Is a Salesperson for XYZ Co