A buyer expressing resistance because he/she is loyal to another supplier is raising which type of objection?
A) Forestalling
B) Price
C) Company or Source
D) Product related
E) Service related

Question

Quizplus · Accepted Answer

The buyer's loyalty to another supplier indicates that the objection is related to the company or source rather than the product or service offered. The buyer may have an established relationship with the other supplier, which makes it difficult for them to switch to a new supplier.

A Buyer Expressing Resistance Because He/she Is Loyal to Another