Sales forces in which salespeople sell only part of the product line are said to be:
A) Specialized
B) Centralized
C) Generalized
D) Cross-Managed
E) Differentiated

Question

Quizplus · Accepted Answer

Specialized sales forces sell only a part of the product line, as opposed to a generalized sales force that sells the entire product line. A centralized sales force refers to a group of salespeople who work together under one manager, and cross-managed and differentiated are not commonly used terms in sales force management.

Sales Forces in Which Salespeople Sell Only Part of the Product