Joe has developed a strong preference for Nike sneakers. When it comes time for him to buy a new pair he decides to buy Nike's. What type of consumer is Joe?
A) Variety-seeking
B) Near-stationary
C) Habit-persistent
D) Nonstationary
Correct Answer:
Verified
Q9: A dynamic market that can change quickly
Q10: Which type of consumers are very interested
Q11: What type of consumers have an affinity
Q12: _ brands are those that imitate the
Q13: A vast majority of consumers are
A) nonstationary.
B)
Q15: Everyday items such as socks and plates
Q16: _ loyalty involves the repeated, often habitual,
Q17: _ loyalty involves liking or a commitment
Q18: The _ suggests that about 80 percent
Q19: The _ suggests that, over time, light
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