The _______ suggests that, over time, light buyers tend to become heavier and heavier buyers tend to become lighter.
A) duplication of purchases principle
B) attribution theory
C) law of buyer moderation
D) Pareto principle

Question

Quizplus · Accepted Answer

The law of buyer moderation suggests that consumer purchasing behavior tends to moderate over time, with light buyers increasing their purchase frequency and heavy buyers decreasing theirs.

The _______ Suggests That, Over Time, Light Buyers Tend to Become