A child moves out of house, and as a result her parents purchase less soda. This is an example of the
A) attribution theory.
B) law of buyer moderation.
C) Pareto principle.
D) duplication of purchases principle.

Question

Quizplus · Accepted Answer

The law of buyer moderation states that when a consumer purchases a large quantity of a product, they will consume less of it in the future. In this case, the parents purchased less soda after their child moved out of the house because they were consuming less of it.

A Child Moves Out of House, and as a Result