Researchers who focus on _______ examine what consumers do by looking at purchase data, observing how consumers interact with a product, and analyzing consumer panel data.
A) double jeopardy
B) shopper marketing
C) purchase frequency
D) market penetration

Question

Quizplus · Accepted Answer

Shopper marketing involves understanding consumer behavior by examining purchase data, observing interactions with products, and analyzing consumer panel data to optimize marketing strategies.

Researchers Who Focus on _______ Examine What Consumers Do by Looking