How can a brand help consumer's justify paying higher prices for a product that is sustainably sourced?
A) Offer detailed information on the benefits of the product and the reason for the higher price.
B) Use the storefront, marketing materials, and product packaging to make the brand seem high-end.
C) Create a buzz for the brand by keeping long lines waiting in front of the stores.
D) Provide evidence that the product is a status symbol that will be admired within their social circle.

Question

Quizplus · Accepted Answer

Providing detailed information on the benefits of the product and the reasons for the higher price helps consumers understand the value and impact of sustainably sourced products, justifying the higher cost.

How Can a Brand Help Consumer's Justify Paying Higher Prices