_______ is a research perspective that focuses on what consumers do by examining purchase data, observing how consumers interact with a product, and analyzing consumer panel data.
A) Perceptual vigilance
B) Enculturation
C) Shopper marketing
D) Neuromarketing

Question

Quizplus · Accepted Answer

Shopper marketing is a research perspective that focuses on understanding consumer behavior by examining purchase data, observing interactions with products, and analyzing consumer panel data to optimize marketing strategies.

_______ Is a Research Perspective That Focuses on What Consumers