What are evaluative criteria?
A) The ways in which an individual interacts with products on a regular basis
B) The conditions or benchmarks that are used to compare the alternative offerings to help make a choice
C) The processes by which consumers attempt to identify the catalyst of an unpleasant outcome
D) The differences between a consumer's prepurchase expectations and the actual postpurchase experience

Question

Quizplus · Accepted Answer

Evaluative criteria are the standards or benchmarks used to compare different options to make a decision.

What Are Evaluative Criteria