What happens when a consumer believes that it is morally acceptable to forget negative ethical information and makes purchases without considering the ethical implications?
A) The wilfully ignorant memory effect
B) Message-response involvement
C) Passive learning
D) The balance theory of attitudes

Question

Quizplus · Accepted Answer

The wilfully ignorant memory effect refers to the phenomenon where consumers choose to ignore negative ethical information about a product or company, allowing them to make purchases without considering the ethical implications.

What Happens When a Consumer Believes That It Is Morally