The _______ model suggests that consumers start with a large number of brands, which gradually decrease as consumers move toward their final choice.
A) brand loyalty
B) message-response involvement
C) impulse purchase
D) consumer decision journey

Question

Quizplus · Accepted Answer

The consumer decision journey model describes how consumers start with a wide range of brand options and narrow them down as they gather information and evaluate their choices, leading to a final purchase decision.

The _______ Model Suggests That Consumers Start with a Large