Which hierarchy assumes that the consumer is highly engaged in a rational decision-making process?
A) The high-involvement hierarchy
B) The behavioral hierarchy
C) The low-involvement hierarchy
D) The emotional hierarchy

Question

Quizplus · Accepted Answer

The high-involvement hierarchy assumes that consumers are highly engaged and go through a rational decision-making process, carefully evaluating information before making a purchase decision.

Which Hierarchy Assumes That the Consumer Is Highly Engaged in a Rational