Which theory suggests that consumers seek balance between themselves, an attitude object, and some other important person or object?
A) The functional theory of attitudes
B) The theory of planned behavior
C) The balance theory of attitudes
D) The theory of reasoned action

Question

Quizplus · Accepted Answer

The balance theory of attitudes, proposed by Fritz Heider, suggests that consumers strive for harmony or balance in their attitudes towards an object, themselves, and another person or object.

Which Theory Suggests That Consumers Seek Balance Between Themselves, an Attitude