The _______ function proposes that consumers seek maximum utility and value from their consumption.
A) knowledge
B) utilitarian
C) value-expressive
D) ego-defensive

Name: The _______ function proposes that consumers seek maximum utility and value from their consumption. A) knowledge B) utilitarian C) value-expressive D) ego-defensive
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Question

Quizplus · Accepted Answer

The utilitarian function suggests that consumers aim to maximize utility and value in their consumption choices.

The _______ Function Proposes That Consumers Seek Maximum Utility and Value