To reduce feelings of dissonance, consumers will change their beliefs, attitudes, or behaviors in an effort to achieve
A) recognition.
B) acceptance.
C) balance.
D) closure.

Question

Quizplus · Accepted Answer

Consumers change their beliefs, attitudes, or behaviors to achieve balance, reducing the discomfort of cognitive dissonance by aligning their thoughts and actions.

To Reduce Feelings of Dissonance, Consumers Will Change Their Beliefs