The purpose of the theory of planned behavior is to provide an understanding of consumer perceptions and behaviors plus the variable of
A) perceived behavioral control.
B) motivation to comply.
C) episodic perception.
D) subjective preference.

Question

Quizplus · Accepted Answer

The theory of planned behavior includes perceived behavioral control as a key component, along with attitudes and subjective norms, to predict behavioral intentions and actions.

The Purpose of the Theory of Planned Behavior Is to Provide