An individual wants to get a tattoo but is hesitant because of the anticipated negative reaction from their family. This is an example of
A) perceived behavioral control.
B) desirability bias.
C) choice architecture.
D) a subjective norm.

Question

Quizplus · Accepted Answer

This scenario illustrates a subjective norm, which refers to the perceived social pressure to perform or not perform a certain behavior, in this case, the anticipated negative reaction from family regarding getting a tattoo.

An Individual Wants to Get a Tattoo but Is Hesitant