Which multiattribute model focuses on attitudes toward a behavior, rather than an attitude about a product or behavior?
A) The theory of reasoned action
B) The theory of planned behavior
C) The expectancy-value model
D) The elaboration likelihood model

Question

Quizplus · Accepted Answer

The theory of reasoned action focuses on attitudes toward a behavior, considering intentions and subjective norms, rather than just attitudes about a product or behavior.

Which Multiattribute Model Focuses on Attitudes Toward a Behavior, Rather