Which multiattribute model states that attitudes are based on two things: the beliefs that a product has a set of attributes and the evaluations of those attributes?
A) The planned behavior model
B) The theory of reasoned action model
C) The expectancy-value model
D) The elaboration likelihood model

Question

Quizplus · Accepted Answer

The expectancy-value model posits that attitudes are formed based on beliefs about the attributes of a product and the evaluations of these attributes.

Which Multiattribute Model States That Attitudes Are Based on Two