What are subjective norms?
A) A consumer's emotional connection with the brand
B) A consumer's assessment of how a behavior is view by others
C) A consumer's desire to enact a given behavior
D) A consumer's perception of their ability to perform a behavior

Question

Quizplus · Accepted Answer

Subjective norms refer to the perceived social pressure to perform or not perform a particular behavior, based on how a consumer believes others view the behavior.

What Are Subjective Norms