When customers use the _______ decision rule, they will choose the brand that achieves the minimum level for each key evaluative attribute.
A) lexicographic
B) elimination-by-aspects
C) conjunctive
D) ego-protective

Question

Quizplus · Accepted Answer

The conjunctive decision rule involves setting a minimum acceptable level for each key attribute and selecting the brand that meets or exceeds these minimum levels for all attributes.

When Customers Use the _______ Decision Rule, They Will Choose