Which model describes a process by which consumers think about and mentally process communication messages?
A) Expectancy-value
B) Elimination-by-aspects
C) Ego defensive
D) Elaboration likelihood

Question

Quizplus · Accepted Answer

The Elaboration Likelihood Model (ELM) describes how consumers process communication messages through central and peripheral routes, depending on their level of involvement and motivation.

Which Model Describes a Process by Which Consumers Think About