The _______ describes the depth of thought that a consumer engages in when exposed to a communication message.
A) subjective norm
B) behavioral intention
C) elaboration continuum
D) affective component

Question

Quizplus · Accepted Answer

The elaboration continuum refers to the range of thought depth, from low to high, that a consumer engages in when processing a communication message.

The _______ Describes the Depth of Thought That a Consumer