Marketers of low involvement products know that many everyday purchases involve peripheral route processing, thus they construct ads that
A) offer detailed product information.
B) create controversy.
C) are only intended to attract attention.
D) are indistinct.

Question

Quizplus · Accepted Answer

Peripheral route processing involves making decisions based on superficial cues rather than detailed information, so ads are designed to attract attention rather than provide in-depth information.

Marketers of Low Involvement Products Know That Many Everyday Purchases