If a company uses an ad that provides detailed information about a new product, the ad encourages
A) peripheral route processing.
B) perceived behavioral control.
C) central route processing.
D) conjunctive decisions.

Question

Quizplus · Accepted Answer

Central route processing involves careful and thoughtful consideration of the true merits of the information presented, which is encouraged by detailed information in an ad.

If a Company Uses an Ad That Provides Detailed Information