Consumers who use the central route for processing
A) are not interested in a product.
B) make instinctive purchases.
C) make greater use of product related information.
D) have low levels of involvement.

Question

Quizplus · Accepted Answer

Consumers using the central route for processing are highly involved and focus on the quality and details of the product-related information to make informed decisions.

Consumers Who Use the Central Route for Processing