Question 1

_______ is the process through which information from a stimulus is received by the senses and is then organized, interpreted, and experienced.

Accepted Answer

Perception is the process through which information from a stimulus is received by the senses and is then organized, interpreted, and experienced.

Question 2

A _______ is a piece of information that is available for the consumer to pay attention to and later interpret.

Accepted Answer

A stimulus is any object or event that elicits a sensory or behavioral response in an organism, making it the piece of information that consumers pay attention to and interpret.

Question 3

Aside from color, what other visual elements are also important to a consumer's visual perceptual process?

Accepted Answer

Size is a visual element that can influence a consumer's perception, as it affects how a product is seen and judged visually.

Question 4

About 80 percent of the information that comes from the external environment and makes up our perception comes from

Accepted Answer

Sight is the primary sense through which humans receive most of their information from the external environment, accounting for approximately 80% of perception.

Question 5

The _______ of a color refers to the color's purity.

Accepted Answer

Saturation refers to the intensity or purity of a color, indicating how much it is diluted with white or gray.

Question 6

Researchers found that _______ colors make consumers feel good, attract attention, and can make an object appear larger.

Accepted Answer

Saturated colors are bright and vivid, which can evoke positive emotions, draw attention, and create the illusion of larger size.

Question 7

Individuals receive information through their _______ receptors.

Accepted Answer

Individuals receive information through their sensory receptors, which include sight, hearing, touch, taste, and smell.

Question 8

Which of the following senses elicits the strongest emotions?

Accepted Answer

Smell is closely linked to the brain's limbic system, which is involved in emotion and memory, making it a powerful trigger for emotional responses.

Question 9

Which of the following senses provides important information to consumers about the quality of the products they're considering?

Accepted Answer

The answer of Which of the following senses provides important...

Question 10

Which two of the five senses are strongly reliant on one another?

Accepted Answer

Taste and smell are strongly reliant on one another because they both contribute to the perception of flavor. Smell enhances the taste experience by allowing us to detect more complex flavors.

Question 11

The _______ threshold is the smallest level of stimulus that can be can be picked up by our senses.

Accepted Answer

The absolute threshold is the minimum level of stimulus intensity needed for a stimulus to be detected by our senses.

Question 12

The _______ threshold is the point at which we notice a difference between two stimuli.

Accepted Answer

The differential threshold, also known as the just noticeable difference (JND), is the point at which we notice a difference between two stimuli.

Question 13

The minimum difference needed for a stimulus to be noticed by the majority of people is known as the

Accepted Answer

The just-noticeable difference (JND) is the minimum difference in stimulus intensity that a person can detect 50% of the time.

Question 14

_______ is the extent to which an individual's sensitivity to a stimulus diminishes over time.

Accepted Answer

Adaptation refers to the process by which an individual's sensitivity to a stimulus decreases over time as they become accustomed to it.

Question 15

During the exposure stage in the perceptual process, stimuli have been

Accepted Answer

During the exposure stage, stimuli are detected by the senses, which is the initial step in the perceptual process before any interpretation or categorization occurs.

Question 16

The perceptual process starts with

Accepted Answer

The perceptual process begins with exposure to a stimulus, which is the initial stage where an individual comes into contact with a sensory input.

Question 17

Marketers try to get their products and messages in as many places as possible to

Accepted Answer

Marketers aim to increase the chances of exposure by placing their products and messages in multiple locations, maximizing the likelihood that consumers will encounter them.

Question 18

_______ means focusing mental concentration on a given stimulus.

Accepted Answer

Attention is the process of focusing mental concentration on a given stimulus.

Question 19

_______ is something that is unexpected and out of the ordinary, based on previous experiences and knowledge of that stimulus.

Accepted Answer

Novelty refers to something new or unusual, which is unexpected and out of the ordinary based on previous experiences and knowledge.

Question 20

_______ involves attaching meaning to the stimulus.

Accepted Answer

Interpretation involves attaching meaning to the stimulus.

Quiz 4: Perceptual Process