The number of people exposed to vehicles carrying a specific ad is referred to as which of the following __________.
A) frequency
B) outbound
C) scope
D) reach
Correct Answer:
Verified
Q2: Direct response advertisers utilize television for which
Q3: Direct response marketers need to be mindful
Q4: The "reach" of a local TV station
Q5: As noted in the text, like empty
Q6: Gross rating points are a combination of
Q8: Which of the following most accurately explains
Q9: Infomercials can best be characterized as:
A)always paid
Q10: The average radio listener "tunes in regularly
Q11: An arrangement under which the radio station
Q12: Radio is considered to be the most
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