Which of the following most accurately explains how direct marketers calculate cost per response?
A) The total cost of an audience ticket divided by the total number of tickets
B) The total cost of the product/service divided by the number of inquiries
C) The total cost of a direct marketing campaign divided by the number of responses that campaign generates
D) The total number of inquires divided by the total number sold
Correct Answer:
Verified
Q3: Direct response marketers need to be mindful
Q4: The "reach" of a local TV station
Q5: As noted in the text, like empty
Q6: Gross rating points are a combination of
Q7: The number of people exposed to vehicles
Q9: Infomercials can best be characterized as:
A)always paid
Q10: The average radio listener "tunes in regularly
Q11: An arrangement under which the radio station
Q12: Radio is considered to be the most
Q13: It is easy to segment television audiences
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