An arrangement under which the radio station runs commercial messages, at its own discretion, in return for remuneration from a direct response advertiser for each sale or inquiry produced is referred to as __________.

Question

Quizplus · Accepted Answer

Per inquiry advertising is a model where advertisers pay for their commercials based on the number of inquiries or responses generated from the airing of their ads, rather than paying a flat fee for the commercial airtime. This arrangement is beneficial for direct response advertisers who are focused on generating immediate responses from listeners.

An Arrangement Under Which the Radio Station Runs Commercial Messages