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In the Opening Vignette the Bank of New Zealand Constructed

Question 1

Multiple Choice

In the opening vignette the Bank of New Zealand constructed a popular direct marketing campaign called "Body Parts" to appeal to students' desire to get something. What did they ultimately decide would really appeal to students?


A) MP3 players
B) "Signon" bonuses
C) Cash
D) Discounts and free stuff year round

Correct Answer:

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