While primary and secondary audiences are important, one should also analyze emerging audiences.
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Q28: Planning is the key determinant in whether
Q29: The process of ideation is focused on
Q30: The RACE and ROPE models share common
Q31: The Strategic Model of campaign planning focuses
Q32: A SWOT analysis is best used on
Q34: Tactics flow from the objectives and strategies
Q35: Measurement and evaluation are most important at
Q36: The unifying term behind the PESO campaign
Q37: Shared media focuses exclusively on social media.
Q38: Owned media allows the news media to
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