Measurement and evaluation are most important at the beginning of a campaign.
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Q30: The RACE and ROPE models share common
Q31: The Strategic Model of campaign planning focuses
Q32: A SWOT analysis is best used on
Q33: While primary and secondary audiences are important,
Q34: Tactics flow from the objectives and strategies
Q36: The unifying term behind the PESO campaign
Q37: Shared media focuses exclusively on social media.
Q38: Owned media allows the news media to
Q39: What are the major characteristics of a
Q40: Explain which steps you would follow if
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