What are the major characteristics of a successful public relations campaign, and how do they relate to each other?
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Q34: Tactics flow from the objectives and strategies
Q35: Measurement and evaluation are most important at
Q36: The unifying term behind the PESO campaign
Q37: Shared media focuses exclusively on social media.
Q38: Owned media allows the news media to
Q40: Explain which steps you would follow if
Q41: Analyze the Strategic Model for campaign planning.
Q42: Apply what you have learned about strategy
Q43: You have just completed a major branding
Q44: Explain how paid and earned media are
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