You have just completed a major branding campaign for one of your clients, a maker of designer sunglasses. During your presentation of the results, the CEO interrupts and says, "Let's see some hard numbers on this campaign! How do I know my money was well spent on your agency?" Because you anticipated this question, you are ready with the answers. Now think back to the beginning of this campaign. What did you do to prepare for this moment?

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The Answer of You have just completed a major branding campaign for one of your clients, a maker of designer sunglasses. During your presentation of the results, the CEO interrupts and says, "Let's see some hard numbers on this campaign! How do I know my money was well spent on your agency?" Because you anticipated this question, you are ready with the answers. Now think back to the beginning of this campaign. What did you do to prepare for this moment?

You Have Just Completed a Major Branding Campaign for One