Tactics flow from the objectives and strategies that campaign planners create.
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Q29: The process of ideation is focused on
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Q31: The Strategic Model of campaign planning focuses
Q32: A SWOT analysis is best used on
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Q35: Measurement and evaluation are most important at
Q36: The unifying term behind the PESO campaign
Q37: Shared media focuses exclusively on social media.
Q38: Owned media allows the news media to
Q39: What are the major characteristics of a
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