As PR professionals, we must assume that everything we say and do with journalists ______.
A) is on the record all the time
B) can be used "on background"
C) will be used to hurt us in court
D) should be based on friendship

Question

Quizplus · Accepted Answer

Assuming that everything said and done with journalists is on the record all the time is a fundamental principle for PR professionals to maintain transparency and accountability in their communications.

As PR Professionals, We Must Assume That Everything We Say