Home Internet services are often sold at a lower price for the first 12 months of service. This is BEST described as an example of
A) a lock-in strategy.
B) a teaser strategy.
C) intertemporal pricing.
D) versioning.

Question

Quizplus · Accepted Answer

This is a teaser strategy, where an introductory offer at a lower price is used to attract customers, with the price typically increasing after the initial period.

Home Internet Services Are Often Sold at a Lower Price