GoGo Games awards its loyalty-program customers with points for each online game they buy. Those points can be used to buy future games at discounted prices. This is an example of
A) a teaser strategy.
B) intertemporal pricing.
C) a lock-in strategy.
D) bundling.

Question

Quizplus · Accepted Answer

A lock-in strategy is used here because GoGo Games is encouraging customers to continue buying games from them in order to use their loyalty points, thus locking them into their ecosystem.

GoGo Games Awards Its Loyalty-Program Customers with Points for Each