Firms that want to retain existing customers are likely to employ
A) teaser strategies.
B) versioning.
C) lock-in strategies.
D) bundling.

Name: Firms that want to retain existing customers are likely to employ A) teaser strategies. B) versioning. C) lock-in strategies. D) bundling.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Lock-in strategies are designed to keep customers by making it difficult or costly for them to switch to a competitor. This can include proprietary technology, long-term contracts, or loyalty programs.

Firms That Want to Retain Existing Customers Are Likely to Employ