A pricing strategy that involves differentiating a good by the level of patience of consumers is
A) intertemporal pricing.
B) versioning.
C) a lock-in strategy.
D) bundling.

Question

Quizplus · Accepted Answer

Intertemporal pricing involves adjusting prices over time to reflect the varying levels of demand from consumers who are more or less patient. This strategy can be seen in early bird discounts or last-minute sales, where prices are set lower for those willing to purchase early or wait until the last minute, respectively.

A Pricing Strategy That Involves Differentiating a Good by the Level