Techniques used by firms to raise the switching costs for its customers are called
A) teaser strategies.
B) product differentiation.
C) lock-in strategies.
D) lock-out strategies.

Question

Quizplus · Accepted Answer

Lock-in strategies are techniques used by firms to increase the switching costs for customers, making it harder or less desirable for them to switch to competitors' products or services. This can involve proprietary technology, long-term contracts, or loyalty programs, among other methods.

Techniques Used by Firms to Raise the Switching Costs for Its