A strategy of making a single good in different versions to target different consumer markets with varying prices is
A) a teaser strategy.
B) a lock-out strategy.
C) a lock-in strategy.
D) market segmentation.

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. Making a single good in different versions to target different consumer markets with varying prices is a way to cater to the different segments of the market.

A Strategy of Making a Single Good in Different Versions