A strategy of packaging several products into a single bundle with a single price is
A) intertemporal pricing.
B) versioning.
C) a lock-in strategy.
D) bundling.

Question

Quizplus · Accepted Answer

Bundling is the strategy of combining several products into one package and selling them at a single price. This approach can offer value to both the seller and the buyer by providing a discount on the bundle compared to purchasing each item separately, or by encouraging the purchase of items the buyer might not have otherwise considered.

A Strategy of Packaging Several Products into a Single Bundle