ExLibris Publishing first releases books it publishes as expensive hardcover editions and then, several months later, releases less expensive paperback editions of those books. ExLibris is engaging in
A) teaser strategies.
B) intertemporal pricing.
C) peak-load pricing.
D) bundling.

Question

Quizplus · Accepted Answer

ExLibris Publishing is engaging in intertemporal pricing by initially releasing books in an expensive hardcover format and later releasing them in a less expensive paperback format. This strategy prices products differently at different times to reflect changes in demand or cost over time.

ExLibris Publishing First Releases Books It Publishes as Expensive Hardcover