Occasionally, gyms waive their membership fees in the hope of attracting new customers. This is BEST described as an example of
A) a lock-in strategy.
B) a teaser strategy.
C) intertemporal pricing.
D) versioning.

Question

Quizplus · Accepted Answer

This is an example of a teaser strategy, where an initial offer is made more attractive (in this case, waiving membership fees) to lure in customers with the hope that once attracted, they will continue to use and pay for the service.

Occasionally, Gyms Waive Their Membership Fees in the Hope of Attracting