Getcha-There-In-One-Piece Airlines offers a loyalty program that rewards its frequent flyers with free flights and upgrades. This is an example of
A) a market segmentation strategy.
B) product differentiation.
C) a lock-in strategy.
D) price discrimination.

Question

Quizplus · Accepted Answer

A lock-in strategy is used by companies to encourage customer loyalty and repeat business by offering rewards or benefits that are exclusive to their service or product, such as free flights and upgrades in a loyalty program. This makes customers more likely to continue using the service to take advantage of these benefits.

Getcha-There-In-One-Piece Airlines Offers a Loyalty Program That Rewards Its Frequent